cultural horizons institute

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Survey for Partnership with
The Cultural Horizons Institute

The Cultural Horizons Institute is a consultancy and training firm that specializes in intercultural communication and leadership training for the next generation of world leaders. We provide workshops targeting youth between the ages of 14-22 that bring together Chinese and Americans to build language, culture and social skills. Through partnership, we raise the competitiveness of your business by offering this value added service. If you are interested in exploring the possibility of offering our workshops to your current clients, please fill out the following survey and a representative from CHI will contact you shortly.

Your Name
Your Title
Your Company
Your Daytime Phone
Your E-mail

1. What offers do you have for youth / students who are interested in education in the US or traveling to the U.S.?

2. Does your company offer any sort of education tour? Please briefly describe the curriculum.

3. Have you had request from clients a travel itinerary that includes either language or culture training?

4. Does your company offer any sort of tour that provides clients opportunities to interact directly with American counterparts? (ex: homestays, joint tours etc)

5. Have you had request from clients a travel itinerary that will include interaction with people from the host culture?

6a. Regarding your customers, what are the main kinds of travelers you cater to? (ex: single adults? Couples? Families with young children? Families with high school age children etc)

6b. Of your customers, What percentage are college students? What percentage are families traveling with children?

7. Does your company offer any travel itineraries that offer separate activities for parents and children?

8. Have you ever partnered with another company in the host country to offer a unique service or itinerary that your company is unable to provide? (ex: day trip with specific theme, educational component, etc) Please describe briefly.

9. Do you know if any of your competitors offer educational tours or cultural training as part of the customers travel itinerary?

10. What kind of services you are not already offering that you would like to offer for families or clients in the age group of 14-22?


Culture Tip:

The importance of Chinese guan-xi...

In the early phases of founding the Cultural Horizons Institute, I was describing the curriculum and business plan to a potential investor from Shanghai. With great care I went over in my best broken-Mandarin the carefully thought out details of our approach. Proud that I had gotten through the course description and decidedly ready to answer almost any question that came my way, I was unexpectedly caught off guard by her reply: “But how can I explain to the other investors the value of your program? How will you establish the value to them?” Confused, I struggled to re-explain the content, goal and financial viability of our work. After dancing around conversation in search of a satisfying for the next twenty minutes, I came to understand the nature of her underlying question.  What she wanted to know was: “Who are the publicly well-known endorsers? Who are the team members? With what prestigious university will you be affiliated?” In other words, tell me about your guan-xi – your relationships.


News Flash:

Wall Street Journal:
Personal Lives, Office Lives

Chinese draw the lines between personal and professional life differently than Americans do, and the idea of "colleagues" isn't the same in the two countries… READ MORE

By Li Yuan, published February 19, 2008

New York Times:

As American educators seek to emulate Asian pedagogy... Chinese educators are trying to blend a Western emphasis on critical thinking, versatility and leadership into their own traditions… READ MORE

By Ann Hulbert, published April 1, 2007.

New York Times:
Non Asians Show a Growing Interest in Chinese Courses

With its booming economy and aspirations to expand its global influence, China may have achieved a victory in American classrooms… READ MORE

By Natasha Degen and Winnie Hu, published November 29, 2006.


"I appreciated that the workshop allowed us to step back from our studies and reflect on life. I liked the critical thinking aspect of it and how there was not a black and white clear-cut answer. I also liked the environment that you tried to foster by understanding that people feel vulnerable in situations where they have to speak out in a large group." - University of Pacific Student, Fall 2007

Copyright © 2007 Cultural Horizons Institute, an ontogeny of Thalas, All rights reserved.